From spats over white privilege to her failure to speak out against Trump, the singer’s position as peerless pop princess has been seriously damaged in recent years. Will this be the week she wins back her detractors?
Taylor Swift producer Jack Antonoff: ‘I’m drawn to female artists who are brutally honest’
In August, Taylor Swift released Look What You Made Me Do, the first single from her new album, Reputation, which finally emerges from its shroud of secrecy tomorrow. The track and its subsequent video broke three records within a week, including first-day streaming figures on Spotify and YouTube respectively. Swift’s sixth album has already thrashed pre-sale records, selling more than 400,000 copies – partially due to an industry standard reward system that gives early purchasers exclusive priority access to concert tickets.